State of the Content Industry: A Look Back on 2024 and Tips for 2025
Download your copy of the report and learn how the content industry is changing and what you can do to stay ahead.
The content landscape is changing at an unprecedented pace. In 2024, media companies faced challenges and opportunities unlike ever before—shifting algorithms, the decline of third-party cookies, the rise of AI, and the growing demand for short-form video. As we look to 2025, media organizations that adapt quickly and strategically will not only survive but thrive in this evolving ecosystem.
This guide, State of the Content Industry: A Look Back on 2024 and Tips for 2025, distills the key lessons from the past year and provides actionable strategies for the year ahead. Topics will cover:
Conquering Google’s Updates: A Game Plan for Media Companies
Direct vs Organic vs Referral: Diversifying Publisher Traffic in 2024 and Beyond
Driving Audience Engagement: Why Video and First-Party Data are More Critical than Ever
Building Your AI Strategy: Create a Solid Foundation for Success in 2025
It’s time to embrace the future of the media industry—2025 holds immense potential, and we hope this guide will show you how to seize it.
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