Digiday + Arc XP: The state of publisher traffic

Get your copy of the report and learn how publishers are adapting to unprecedented shifts in search and referral traffic.

Digiday SOTI Traffic Cover

How big are the traffic declines publishers are experiencing? And what are they doing to rebuild?

Arc XP partnered with Digiday to survey 115 publishers to understand how they've been affected by shifts in search and referral traffic within the past year, and what they expect will happen in the future. 

We found that while most publishers have seen a significant drop in search and referral traffic, they are taking action to adapt and are even cautiously optimistic about the coming year.

Download this State of the Industry report to learn more, including:

  • The search and social platforms driving the biggest traffic shifts
  • AI's role in publisher traffic challenges
  • How publishers are rebuilding traffic in 2024 and beyond