.png?width=1280&height=720&name=Arc%20XP%20Connect%20New%20York%20City%202026%20-%20Header%20Image%20(1).png "Arc XP Connect New York City 2026 - Header Image (1)")
November 12, 2026 - New York City - SHiFT Midtown
Discovery, arrival, and the return visit – for publishing's senior decision-makers in the AI era.
Building More Front Doors
Winning discovery, the return visit and growing in the AI Era
For fifteen years, search sent readers straight to the newsroom. That's no longer true. Referral traffic is collapsing, social and video platforms have overtaken owned site as the most common way people find news, and AI answer engines are absorbing what's left of the discovery moment. Building more front doors is the industry's response: Own the answer experience, capture video demand and make every arrival worth repeating.
At Arc XP Connect NYC, senior decision-makers will convene with Arc XP, The Washington Post, and fellow publishers to examine what's actually working—this year at SHiFT Midtown, in the hearf of Manhattan, New York, NY. You'll hear real case studies and learn of new innovations—not vendor demos—on rebuilding discovery, earning the return visit and growing your revenues.
Live from New York...
Arc XP Connect NYC
State of the Market: Building More "Front" Doors
A shared set of numbers on where discovery is heading, before any vendor speaks.
Case Study: What We Learned Optimizing for Answer Engines
How answer-engine optimization differs from SEO — and how visibility is measured without clicks.
Case Study: Owning the Answer / Winning the Arrival
A publisher on building an answer experience on their own property, rather than ceding it.
Case study: Earning the Return Visit
A publisher on rebuilding the home page around the reader — and the retention numbers to show for it.
Moderated Roundtable Breakouts
Three concurrent rooms on discovery, retention, and AI trust, followed by a cross-room report-out.
Answers Readers Can Trust, on Your Own Property
Cited answers drawn from the archive, in the newsroom's own voice, without replatforming.
Adaptive Discovery and Arc XP Compass
Personalized discovery guided by the newsroom, not the algorithm.
Closing Remarks
Cocktails & Hors d'Oeuvres
The Venue: Shift Midtown
Connect NYC lands this year at SHiFT Midtown — A fully immersive, projection-mapped space in the heart of Manhattan. The walls shift with the day, from the main stage to the closing reception, so the room itself becomes part of the story.
Reserve Your Seat
Registration is reviewed before confirmation — we'll follow up shortly after you apply.
A small welcome
The first five registrations receive a custom News & Media Command Center Lego kit — a thank-you for being early to the room.
