Connect London

The Media Revolution: Connecting with Audience 2.0

When: 23rd of April, 2025

The media landscape is undergoing a seismic shift—and it’s not just about new platforms or formats. Audience 2.0 is here, and traditional methods of engagement are no longer enough. In a world where attention spans are shrinking and personalization is expected, media organizations must evolve or risk being left behind. This session explores how AI, data, and next-gen technologies are reshaping the way we connect with and understand our audiences. It’s no longer about just delivering content—it’s about creating hyper-personalized, immersive experiences that captivate and retain today’s digitally savvy consumer.

Are you ready to meet Audience 2.0 where they are? To stand out in the crowded digital space, media companies must embrace the revolution or face becoming irrelevant. Join us as we challenge the status quo and explore how innovation is the key to securing loyalty in a future where every connection counts.

3:00 PM - 3:30 PM

Welcome Reception

Guests will arrive and have the chance to mingle over coffee, pastries, and light brunch options. Informal networking will be encouraged, with conversation cards on the tables sparking discussions on the biggest predictions for 2025, based on insights from Ignite 2025!

3:30 PM - 3:45 PM

Welcome + Road Map & Product Preview

Join Joe Croney, Arc XP's CTO, as he kicks off the day with an exciting address to set the tone for the event. He’ll walk you through Arc XP’s product roadmap, showcasing how our upcoming innovations are designed to address the real-time challenges and trends shaping the media and publishing industry.

3:45 PM - 4:30 PM

The Rise of Audience 2.0: Understanding the New Digital Consumer

Join industry leaders, including Matt Carter, Head of Industry at AWS and Dominic Ponsford, Editor in Chief at Press Gazette, as we explore the shift in audience expectations from passive content consumption to active engagement. Learn how digital consumers now demand interactivity, personalization, and convenience, and discover how AI and data are shaping tailored experiences. This session will dive into key strategies for adapting traditional media models to meet the needs of Audience 2.0 and stay ahead in the evolving digital landscape.

4:30 PM - 5:00 PM

Networking and AMA

Join us for a 30-minute informal networking session where you can connect with fellow attendees and engage in an exclusive AMA (Ask Me Anything) with our event speakers. Visit the networking stations, each featuring a different topic, and dive into meaningful conversations with industry experts.

5:00 PM - 5:30 PM

A Conversation w/ Bauer Media

Join Marcel Semmler, Chief Product Officer at Bauer Media, as he discusses the intersection of AI and user experience (UX) in transforming digital media. Learn how AI-driven solutions are enhancing user journeys, personalizing experiences, and driving innovation in media products to meet the evolving needs of today’s audience.

5:30 PM - 5:40 PM

Closing Remarks

Our host recaps the night and leads us to an epic post Connect party!

5:40 PM - 8:00 PM

Post-Connect London Happy Hour at The Nest

Wrap up the day with a drink and great conversation at The Nest, our rooftop bar and terrace. Enjoy spectacular 360-degree skyline views while unwinding with fellow attendees. Whether you’re toasting to new insights or just soaking in the breathtaking scenery, it's the perfect way to continue the Connect London experience in style!