--- title: Arc XP Connect Series 2026 - New York City description: Learn more about the Arc Connect 2026 in New York City. image: https://info.arcxp.com/hubfs/Arc%20XP%20Connect%20New%20York%20City%202026%20-%20Header%20Image%20(1).png --- [![Arc XP Logo](https://info.arcxp.com/hs-fs/hubfs/Navy.png?width=600&height=192&name=Navy.png "Arc XP Logo")](https://www.arcxp.com/) [Request a Demo](https://www.arcxp.com/request-demo/) [![arc xp a washington post company](https://info.arcxp.com/hs-fs/hubfs/Navy.png?width=300&height=96&name=Navy.png "arc xp a washington post company")](https://www.arcxp.com) [Request an Invite](https://info.arcxp.com/arc-connect-new-york-city#section-6) ![Arc XP Connect New York City 2026 - Header Image (1)](https://info.arcxp.com/hs-fs/hubfs/Arc%20XP%20Connect%20New%20York%20City%202026%20-%20Header%20Image%20(1).png?width=1280&height=720&name=Arc%20XP%20Connect%20New%20York%20City%202026%20-%20Header%20Image%20(1).png "Arc XP Connect New York City 2026 - Header Image (1)")   ## November 12, 2026 - New York City - SHiFT Midtown *Discovery, arrival, and the return visit – for publishing's senior decision-makers in the AI era.*    ## Building More Front Doors ##### Winning discovery, the return visit and growing in the AI Era For fifteen years, search sent readers straight to the newsroom. That's no longer true. Referral traffic is collapsing, social and video platforms have overtaken owned site as the most common way people find news, and AI answer engines are absorbing what's left of the discovery moment. Building more front doors is the industry's response: Own the answer experience, capture video demand and make every arrival worth repeating.  At Arc XP Connect NYC, senior decision-makers will convene with Arc XP, The Washington Post, and fellow publishers to examine what's actually working—this year at SHiFT Midtown, in the heart of Manhattan, New York, NY. You'll hear real case studies and learn of new innovations—not vendor demos—on rebuilding discovery, earning the return visit and growing your revenues.  ## Live from New York... #### Arc XP Connect NYC ##### State of the Market: Building More "Front" Doors ###### A look at the state of the industry when it comes to the role of AI in the Newsroom and the challenges we must all tackle Matt Monahan, President of Arc XP ![matt monahan](https://info.arcxp.com/hs-fs/hubfs/matt%20monahan.jpeg?width=122&height=122&name=matt%20monahan.jpeg)   ##### Featured Session: What We Learned Optimizing for Answer Engines ###### Hear from Kyle Sutton, Head of SEO & AI Discovery of The Washington Post, how answer engine optimization actually differs from SEO, what a large newsroom changed as a result, what moved, what did not, and how they are measuring visibility when there is no click. Kyle Sutton, Head of SEO & AI Discovery at The Washington Post ![Kyle Sutton Headshot](https://info.arcxp.com/hs-fs/hubfs/Kyle%20Sutton%20Headshot.jpeg?width=122&height=122&name=Kyle%20Sutton%20Headshot.jpeg)   ##### Featured Session: Crain Communications’ AI Strategy ###### Crain Communications will share how it is incorporating AI both to improve how it interacts with readers and internally. Topics covered include rebuilding its mobile app around AI-powered personalization, how Crain turned user research into a product roadmap, why it chose to build rather than buy, and how a unified data foundation across its 17 brands on Arc XP makes this possible. Mike Palazuk, Chief Technology Officer at Crain Communications ![Michael Palazuk Headshot](https://info.arcxp.com/hs-fs/hubfs/Michael%20Palazuk%20Headshot.png?width=122&height=122&name=Michael%20Palazuk%20Headshot.png)   ##### Moderated Roundtable Breakouts ###### Share ideas and learn from other publishers by participating in three concurrent breakouts. Topics include how to rebuild discovery, increase engagement & retention, and the role of AI in the newsroom, followed by a cross-room report-out. Janet Jaiswal, Global VP of Marketing at Arc XP & Moderator ![Janet Jaiswal](https://info.arcxp.com/hs-fs/hubfs/Janet%20Jaiswal.jpg?width=122&height=122&name=Janet%20Jaiswal.jpg)   ##### Featured Session: Winning the Arrival & Earning the Return ###### Only 20% of people trust answers from AI, yet 37% trust the news. That gap is an opportunity for publishers. This session focuses on two moments that shape reader loyalty: the arrival, when someone comes to your site looking for an answer, and the return, when they decide whether to come back. Joey Marburger, VP of Artificial Intelligence at Arc XP ![Joey Marburger Headshot](https://info.arcxp.com/hs-fs/hubfs/Joey%20Marburger%20Headshot.jpeg?width=122&height=122&name=Joey%20Marburger%20Headshot.jpeg) Ryan Gladstone, Director of Product Engineering at Arc XP ![Ryan Gladstone Headshot](https://info.arcxp.com/hs-fs/hubfs/Ryan%20Gladstone%20Headshot.jpeg?width=122&height=122&name=Ryan%20Gladstone%20Headshot.jpeg)   ##### Case Study: Owning the Answer / Winning the Arrival ###### Hear from a publisher how they are tackling the challenge of bringing visitors to their site and strategies for keeping them on their site to improve monetization and subscriber growth. ##### Sports Stopped Selling the Score: What Leagues Learned About Bringing Fans Back ###### Jason Dvorkin from AWS's sports industry group will share lessons learned from the sports industry and how the news indutry can apply them. Topics covered include how leagues use live streaming, real-time content, and gamification to keep fans engaged and coming back. Jason Dvorkin, Head of Industry Business Development at AWS ![Jason Dvorkin Headshot](https://info.arcxp.com/hs-fs/hubfs/Jason%20Dvorkin%20Headshot.jpeg?width=122&height=122&name=Jason%20Dvorkin%20Headshot.jpeg)   ##### Closing Remarks ###### Cocktails & Hors d'Oeuvres ## The Venue: Shift Midtown Connect NYC lands this year at SHiFT Midtown — A fully immersive, projection-mapped space in the heart of Manhattan. The walls shift with the day, from the main stage to the closing reception, so the room itself becomes part of the story. ![shift midtown nyc](https://info.arcxp.com/hs-fs/hubfs/shift%20midtown%20nyc.webp?width=1000&height=666&name=shift%20midtown%20nyc.webp "shift midtown nyc") ### Request An Invite Registration is reviewed before confirmation — we'll follow up shortly after you apply. **A small welcome** The first five registrations receive a custom News & Media Command Center Lego kit — a thank-you for being early to the room.  [![arc-xp-logo-white](https://info.arcxp.com/hubfs/arc-xp-logo-white.webp "arc-xp-logo-white")](https://www.arcxp.com/) [Follow us on Linkedin](https://www.linkedin.com/company/arc-xp/) [Follow us on Youtube](https://www.youtube.com/@arc_xp) Copyright © 2026 Arc XP. All Rights Reserved.