Connect Mexico City

"Adapting to Tomorrow: Crafting Next-Level User Experiences with AI and Innovation"

In an era where user experience defines success, how can media and publishing organizations deliver exceptional interactions at every touchpoint? Join us at Arc XP Connect Mexico City as we explore the critical role of user experience (UX) in building loyal audiences and driving growth. Audience expectations are constantly evolving—what constitutes a great user experience today is vastly different from just a few years ago. Personalization, once a "nice-to-have," is now an absolute must. And what makes for an exceptional experience this year will likely be different next year.

This event will delve into the power of AI and streamlined workflows, showcasing how innovative tools and practices can optimize operations and free teams to focus on what matters most—creating unforgettable experiences for your users. From leveraging data for personalized content delivery to empowering creativity with automated efficiency, discover how your organization can thrive in the rapidly evolving digital landscape.

Be part of the conversation and leave inspired with actionable strategies to elevate your audience engagement and operational excellence.

3:00 PM - 3:30 PM

Welcome Reception

Guests will arrive, register, and network over light bites and drinks. This is a great opportunity to connect with peers before diving into the discussions ahead.

3:30 PM - 3:45 PM

Welcome Message from Matt Monahan, President, Arc XP

In an era of relentless AI-driven disruption, the media companies that will lead the future are those willing to rethink how they work, build, and grow. The Washington Post and Arc XP are doing just that—reigniting a shared vision to help journalism and media worldwide reinvent themselves for what’s next.

Through a renewed strategic alignment, The Post is empowering Arc XP to accelerate innovation in service of a bold mission: to strengthen journalism, restore trust in content, and build the technical foundation for a more sustainable media industry. Through Arc XP, The Post aims to do nothing less than redefine the technology landscape for modern media companies—and create an environment where all of media can reinvent itself for tomorrow.

3:45 PM - 4:30 PM

The New Playbook: How PRISA Used Data to Drive Revenue and Personalize at Scale

Ready to supercharge your revenue strategy? Don’t miss this session with Angélica Domínguez, Customer Strategy Director at PRISA, and Adolfo Abalo, Director of Client Technology, as they share how they — alongside teams across business, subscriptions, technology, and customer experience — reimagined monetization across the company. Get an inside look at the bold moves they made to grow subscribers, the innovative tools they used to fuel that growth, and how they turned data into a powerful engine for personalization. Plus, hear how Arc XP provided the flexible, scalable foundation they needed to power their success every step of the way.

4:30 PM - 5:00 PM

Networking and AMA

Join us for a 30-minute informal networking session where you can connect with fellow attendees and engage in an exclusive AMA (Ask Me Anything) with our event speakers. Visit the networking stations, each featuring a different topic, and dive into meaningful conversations with industry experts.

5:00 PM - 5:30 PM

Roundtable Discussion: "From Content Factory to Business Powerhouse: Building Media Companies that Thrive"

In this interactive roundtable, we’ll explore how media companies must shift from focusing solely on content creation to operating as fully integrated, financially sustainable businesses. It’s time to break down old silos and align every department—editorial, tech, product, and sales—to the goal of long-term profitability. This is your chance to rethink your media business strategy and get practical tips for scaling success in the AI age.

5:30 PM - 5:40 PM

Closing Remarks

Our host recaps the night and leads us to an epic post Connect party!

5:40 PM - 8:00 PM

Post-Connect Mexico City Happy Hour

Wrap up the day with a drink, food and conversation at The Ritz-Carlton Mexico City.

Connect Mexico City

Speakers